Published April 13, 2025

How The Wisser Homes Team Listings Get Noticed First: Our Zillow Showcase Advantage

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Written by Gavin Wisser

Contemporary two-story home with a white exterior and sleek modern lines, photographed at sunrise with golden sunlight casting soft shadows across the driveway and landscape.

How Wisser Homes Listings Get Noticed First: Our Zillow Showcase Advantage

When you list your home in Salem or anywhere in the Willamette Valley, getting it seen is the first step in getting it sold—and we’ve partnered with Zillow Showcase to make sure your listing doesn’t get lost in the crowd.

Only about 10% of listings in any market qualify for this premium placement. Wisser Homes Team is proud to offer this advantage to our clients.


What Makes Zillow Showcase Different?

Zillow Showcase isn’t just a fancier listing—it’s a complete visual and marketing upgrade that puts your home in front of more buyers, faster.

Here’s what it offers:


Professional, High-Impact Media
We use high-resolution photography, floor plans, and immersive virtual tours to help buyers picture themselves living in your home. These aren’t your average cell phone photos—this is next-level presentation designed to drive engagement.

🔵 AI-Powered Listing Design
Zillow Showcase uses AI to present your home in an intuitive, visually immersive way, drawing more attention and keeping buyers engaged longer.

📍 Standout Placement in Search
Your listing gets special map icons and visual callouts that help it stand out in Zillow search results. It also shows up in personalized search feeds and targeted buyer emails, getting in front of the right audience at the right time.

👤 Clear Contact, Faster Buyer Response
Buyers can reach out directly with one click—no third-party detours, no delays. That means fewer missed opportunities and a smoother path from interest to offer.

📲 Cutting-Edge Visibility
Your listing is available in Zillow’s new “Immerse” app for Apple Vision Pro—a powerful new platform that’s changing the way some buyers shop.

👥 Seamless Support from Our Team
When you list with the Wisser Homes Team, every detail is tracked, managed, and handled efficiently. Zillow Showcase is built to support our full team workflow—so nothing gets missed and your listing stays sharp from day one.


Real Results Back It Up

Data shows that Showcase listings perform better, plain and simple:

  • 🏡 80%+ more page views, saves, and shares on average

  • 10% more likely to go pending in the first 14 days

  • 💰 Sell for 2% more compared to similar non-Showcase listings (that's $9000 more on average)


Why This Matters for Salem Home Sellers

Whether you're selling a single-level in South Salem, a historic home near Bush Park, or a vineyard-view property in West Salem, the Wisser Homes Team and Zillow Showcase help your listing make a bigger impact—online and in the market.

We only get access to a limited number of Showcase spots, so every one counts. If you're thinking of selling, let's talk about whether your home qualifies.


Ready to See the Difference?

Start with a quick home value estimate, or reach out to learn more about how our marketing plan puts your home in front of more buyers—fast.

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